PAMANA is a collection of articles of clothing influenced by the Spaniards during their 400-year long colonization. Visually archived by photographer Jo Ann Bitagcol, in collaboration with set designer Gino Gonzales, the duo sourced and resurrected fine Filipiñana fabrics and captured them in photographs, as a way of "passing on material knowledge about our tradition to the next generation."
WHISK DESIGNS is proud to be part of this nationalistic mantra, by translating these images our own way through some of our select products.
ABOUT THE PHOTOGRAPHER
Jo Ann Bitagcol began her career as a model at age 18. At the peak of her prolific career, she found fascination with the scenes behind the perceived glamour, riveted her attention to photography, and decided that being behind it was her calling.
She trained with photographer friends, among them Lilen Uy, one of the country's most established photographers in the Philippines.
She photographed images of Filipiñana clothing for the book "Fashionable Filipinas: An Evolution of the Philippine National Dress in Photographs 1860 - 1960" by Gino Gonzales and Mark Higgins.
Many of her photographs are also digitally printed onto different garments like shirts and scarves--to be worn or used as art. To see her portfolio, you may follow her on Instagram under @bitagcol.
AVAILABLE IN SELECT PRODUCTS ONLY.